OUR STORY

Once upon a Time, in the bustling world of modern living, a visionary brand called Frigo was born. This brand emerged from a profound passion for mental wellness and the understanding that people face diverse battles each day – be it challenges at work, personal struggles, or the weight of everyday life.

At Frigo, we firmly believe that within every individual lies an incredible reservoir of strength, even when they might think they have little left to give. Inspired by this realization, we set out on a mission to create something extraordinary, something that would mirror the resilience of the human spirit.

And so the idea of the ice bath was born – a powerful embodiment of our belief in the human capacity to endure and emerge stronger on the other side. Just like in life, stepping into an ice bath can be daunting, with the coldness seemingly overwhelming at first glance. But as we embrace the experience, we start to, recognize our true potential, our ability to face discomfort, and our resilience in the face of adversity.

Frigo became more than just a brand. It transformed into a symbol of hope and inspiration for those navigating life’s challenges. As more and more people began immersing themselves into the Frigo experience, they discovered newfound strength and mental clarity. The ice Bath became a metaphor for life’s struggles, teaching us that even in the coldest and darkest moments, there is an untapped wellspring of determination within us.

Through our products and philosophy, Frigo strived to make a difference in people’s lives, helping them realize that they are capable of far more than they had ever imagined. We partnered with mental health experts and organizations to raise awareness and support in those in need, fostering a community of understanding and compassion.

As our story spread, Frigo became a symbol of empowerment and encouragement. People embraced the Ice Bath not just as a product but as a transformative experience, reminding them that every challenge they face can be conquered, leading them to emerge stronger and better on the other side.

And so, the tale of Frigo continues, as a company dedicated to promoting mental wellness, nurturing resilience, and empowering individuals to find strength in the midst of life’s storms. We are proud to be a part of our customers’ journey, supporting them as they discover the power of within themselves, realising that they are capable of overcoming any obstacle that comes their way.